Logo by 99 designs - V.ZdeSIGN I recently decided that it was about time that I replaced my slightly clunky logo with something a little bit better...ok a lot better. Having seen what various design services can do I thought it was worth looking at a crowdsourcing option. The advantage with this approach is that a lot of designers come up with options in order to win a cash prize giving the buyer plenty of choice. As the name of the site suggests you can expect a fair number to sift through and choose from. By the end of the competition I had over 300 from more than 60 designers. Choosing is fun, but challenging, as many approaches have there own particular attractions, some quite different from each other. Having given a brief that I wanted something fresh and appealing meant that certain designs jumped out and so choosing finalists was relatively easy. Choosing a winner, was however, more interesting, and in the end, a design that caught my eye early on won the day. The winning designer, V.ZdeSIGN from Romania, provided me with plenty of options for colours to use for different applications so that I can apply the logo to cards, clothes, flyers and so on. I am really pleased with the new look and think it has completely achieved the objective I had set out. Thanks to V.ZdeSIGN and 99 designs for a fun few days and a great new look!